There are still many people today who make the mistake of assuming that writing style has no part to play in online communication. After all, every one knows that when it comes to internet communication, keeping it short and simple is the way to go, right?
While this is true, it is also very much a fact that your writing, whether it is for print or the internet, needs to be aligned with your target audience to give the best results.
For instance, a business article that will be read by the top brass of Fortune 500 companies has to be formal, concise, and written in business language. Adding a first person narrative, using slang or putting in anecdotes will not just ensure zero readership, but put a dent on your credibility as a writer as well. On the other hand, a travel blog will be successful if it takes the form of a personal experience journal. Descriptive accounts written in simple language will draw more readers to this blog.
Clearly, it is very important to understand your audience, their needs and their expectations from the content before you even set pen to paper or, in the case of internet content, finger to keyboard. When you have taken the time to analyze your reader beforehand, you tend to write for your audience rather than to them. In effect, your content tells the reader exactly what he wants to know in exactly the way he wants to know about it. This works wonders, no matter what kind of information you are providing, what product or service you are selling.Employing a content writer to do all of this, may be just what you need.