Twitter is a great medium to increase referral traffic to your website. Although selling your product there is not a very good idea, tweeting about topics and themes that incite the reader’s interest will increase your popularity, and intrigue them to know more about you and your company.
But creating content that is effective and says all that you want in just 140 characters (Twitter has strict limit!) can be a challenge. These days many companies and professionals offer specialized social media management service. This speaks volumes of the power of social media, and Twitter, as we know is at the forefront of the action.
Content on micro blogging sites should ideally be informal, with grammar and syntax taking a back seat. The main idea is to pass a message in as few words as possible, but reducing your content should not reduce its message quality. When your intention is to have more followers, writing a catchy line becomes even more important.
Though there isn’t a right or wrong way to tweet, knowing how to convey your idea in a few words can be tricky. To get a reader’s attention sooner, place the most important and interesting point first. This ensures that the main point is visible to users, even when a number of people retweet it.
Be an active tweeter, and make the best use of twitter applications to share information and interact with your prospects regularly. Use this only to build your relationship with prospective customers and avoid direct marketing or sale of your products, which will usually be met with resistance. While you can maintain and update your twitter account yourself, hiring an expert writing company to do it can save you a lot of time and effort.