Content is king – and if you still haven’t boarded this train, you are missing out on a lot of profitable opportunities. However, to get the most out of your content marketing strategy, you must plan and be consistent in your content. Here are the top 15 common mistakes that you can avoid making when planning your content marketing strategy.
1. DON’T do it for the sake of doing it.
Content marketing strategy is serious business and if used the right way, they can help your business reach new heights. Have a plan before moving forward with your content, and discuss potential strategies with your content marketing team as well.
2. DON’T overlook keywords
They have great potential in bringing the necessary traffic to your website. Pick keywords that are relevant to your content. Don’t overdo it. Too many keywords can lead to penalization by search engines.
3. DON’T copy what others in your field are doing.
Every business is different. Develop a unique strategy that best suits your business and go with it!
4. DON’T get too worked up about not having a lot of followers in the beginning.
Once you start producing and posting informative and engaging content consistently, the followers will start coming and will stick with you.
5. DON’T keep working on a failed strategy.
If you see that things are not moving as per planned, go ahead and tweak your plans a little bit.
6. DON’T be under the misconception that quantity means everything.
Long articles are not the be all and end all in content marketing. Content that is shorter in length, but better in quality can just as easily do what it is intended to do.
7. DON’T forget to link your content with other blogs related to your field.
Post your content on social media accounts and have mentions wherever possible
8. DON’T always post content that is driven towards promoting your business.
Pushy self-promotional content and product advertising can lower your business’s credibility.
9. DON’T use long and technical terms in your content.
Try to use simple language which can be easily understood by the readers. Long, technical terms will just confuse your readers.
10. DON’T shy away from plugging in a call to action line at the very end of your blogs. There is nothing wrong with adding a call to action line as long as it is subtle, and not too explicit.
11. DON’T discourage guest contributions. Guest blogging can be very advantageous to your blog because your business gets publicity from external sources, and it also helps increase credibility. You can also choose to guest blog on a few other websites that are related to your field of business.
12. DON’T make content strategy your last resort. Make it your first choice. Content strategies are being used by business and it is an ever-growing marketing trend which can only benefit your own business. So take interest in the planning process, and provide your input as well.
13. DON’T just stick to written content.
There is a variety of formats out there which can be utilized to create content like videos, podcasts, slides etc. Use these formats to reach a wider range of audiences.
14. DON’T recycle old topics.
Look for newer ideas or fashion your old ideas into something unique and more relevant to the ongoing trends. Have regular discussions with your marketing team, and you’ll be amazed at the number of new ideas that everyone comes up with.
15. DON’T forget to promote your business’s blog or other content.
Make it easily accessible and allow others to post relevant comments to engage more audiences.
Avoid making these mistakes, and you will find yourself reveling in the exciting world of content marketing!
